Branding Packages
At Entity, every brand we build is rooted in purpose, strategy, and care. Whether you're just starting out, refreshing your brand, or building from the ground up, there’s a path forward for you here. Our branding services are flexible, thoughtfully crafted, and designed to reflect who you truly are.
1. Full Brand Identity

Our most recommended and holistic package, 
built from the inside out.
This package includes everything you need to create a brand that feels aligned, intentional, and distinctive. It starts with strategy, because we believe your visuals should always reflect who you are and what you stand for.

What’s included:

.Brand Strategy

.Brand Tone of Voice (how you speak and sound)

.Visual Identity (logos, colour, typography)

.Style Guide & How to Apply Your Brand

.Photography and Illustration Style Direction

.Branded Templates of Your Choice

.Business Collateral Design 
(cards, documents, signage, etc.)


Optional Add-ons:
.Packaging Design

.Professional Photography
Web Design

Your brand identity is your first impression — and when it’s built with clarity and care, it creates connection, credibility, and trust. 


3. Simple Brand Refresh

A light, intentional update to keep your brand current
If your current brand still feels right but needs a little refresh, we'll update your visuals to stay relevant and aligned with the evolving world around you. 

What’s included:
.Updated brand style guide
(colour, typography, visual consistency)

A gentle reset that maintains your core brand identity while giving it new energy and clarity.
2. Basic Visual Identity

A visual foundation to help you get started.
This package is a great option if you're a small business or just beginning your journey. It provides a clear, cohesive visual identity to support your growth, without the full strategic layer.

What’s included:
.Brand Overview 
(a short, thoughtful description of who you are)

.Complete Visual Style Guide 
(logos, colour palette, typography, brand application)

This is a simplified option that doesn’t include brand strategy, but still gives you a strong and usable visual presence. As with all of our packages, it’s completely customisable to suit your needs.




4. Full Rebrand

Evolving your brand without losing your essence.
If you already have a brand but feel it's time for a shift — whether it’s a subtle refresh or a complete transformation — we’ll work together to guide your brand forward with purpose.


What’s included:
.
.Previous Brand Recap

.Optional New or Refreshed Brand Strategy

.Updated Visual Identity & Style Guide

.New Templates & Collateral

.Brand Application Guide

.Photography & Visual Style Direction

Whether you want to retain elements of your existing brand or take things in a whole new direction, we’ll collaborate to find what works best for you and your future.








A Note on Flexibility
All of our branding packages are fully customisable — these outlines are here to help you understand the different levels of support available. We’re always happy to adjust based on what you truly need.
Let’s build something meaningful.

Ready to get started, or not quite sure which path is right for you?
Contact me below to start the conversation, no pressure, just a warm, honest chat.
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